featured writing projects
The Cheese Board Deck
Writing for food stylist, Meg Quinn, I authored a 50-card deck of board ideas. Each card contains photography, anecdotes, and instructions. I was given an image of a board and wove a story around each.
Sold at Williams Sonoma, Crate & Barrel, Anthropologie, Amazon, Barnes & Noble, and independent book shops.
Published by Clarkson Potter, an imprint of Penguin Random House. Learn more: Penguin Random House.
My favorite line:
Harbison, Bayley Hazen Blue, Willoughby, and Alpha Tolman… These might sound like this year’s trending baby names, but they’re actually amazing cow’s milk cheeses from Vermont! Harbison is a bloomy soft-ripened cheese wrapped in spruce bark with a decadent, creamy center, while Bayley Hazen Blue has a nutty sweetness not typical of blue cheese.
Cult of Reason x Otherlove
UX Copywriting, Product Naming, Product Label Writing
Writing in a voice that is pragmatic, subversive and straight-forward, I crafted the copy for Cult of Reason, a clean, gender-neutral skincare brand. Copy included website, product naming, product descriptions, and product label info.
My favorite line:
Antioxidant-packed Cloudberry Seed and Rosehip Oils neutralize free radicals and fight hyperpigmentation, while Bakuchiol (hey, plant-based retinol) stimulates skin cell turnover.
Work in the Triangle
UX Copywriting
The Work in the Triangle initiative was created by Wake County Economic Development in partnership with the Raleigh Chamber and Research Triangle Regional Partnership. I crafted the entirety of the text throughout the site, including headlines, body copy and interactive quiz.
My favorite lines:
Whether you prefer nature and craft beer, or art galleries and fancy dinner, the Triangle has something for everyone. Answer a few questions and let us show you a custom itinerary to spend your best day here.
Unfolde x Otherlove
UX Copywriting
Website copy for a professional organizer who takes a unique approach in exploring the stressors and worries that manifest as disorganization in order to find sustainable solutions.
My favorite lines:
You read, work out, do yoga, visit your therapist… Consider Unfolde another form of self-care. With Kelley, you’ll dig deep into why you may have issues surrounding self-acceptance and self-compassion and how this is affecting your environment.
Gugu Guru
Marketing Copywriting, Email Copywriting, Product Reviews
As a Marketing Consultant for product discovery site Gugu Guru, I had the opportunity to write numerous mom and baby product pieces. The content centered around my experience as a new mom navigating the heavily saturated – and often overwhelming – baby product world.
My favorite lines:
I admit, it may have taken a hurricane to make me realize my preschooler needed proper rain boots! I wanted something cute and stylish that would stand up to my nemesis – the sand pit at school.
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I’m a huge fan of products with long longevity – convertible cribs, 3-in-1 potties, diaper pails that become stylish wastebaskets. This is why I love the Bumkins Splat Mat. It’s taken us from the messy days of baby led weaning to the “throw your plate on the floor” days of early toddlerhood to our current arts and crafts days.
Pause. x Otherlove
Using a warm, knowledgeable, and compassionate voice that is also empowering, I wrote the entirety of the copy for an innovative new women’s health site.
My favorite lines:
Pause is for any person who has (or has ever had) a period and is experiencing symptoms of menopause. It’s as simple as that. However you identify, you are welcome here.
Once Gathered x Otherlove
With the goal of evoking a feeling of refinement and elegance, I created copy that is elevated and inviting, yet lush and rich, for a bespoke wedding floral studio website.
